Over many years we've received
comments on the value and usefulness of the Fish Mart Notebook. This
reference source is unique in the field; no other distributor offers
such a wealth and diversity of information in a single, conveniently
organized form. That’s why we offer this material on our expanded
More than one dealer
has pointed out that the notebook's value goes far beyond ordering
It has proven to be a valuable working aid in serving
customer requests for information. When a customer asks about a
particular fish, reptile, or small animal which is not routinely
stocked, the web book allows you to quickly locate the item and
determine its availability. This responsiveness provides an
immediate opportunity to take an order for future delivery and build
an ongoing relationship with your customer.
A number of stores
download and copy our “hobbyist” information sheets and articles
and pass these copies along with almost every sale. We recommend
you adding your store name, address, and phone number to these
sheets before downloading and copying so your customers will call
YOU. Please leave the small Fish Mart footer on each sheet.
We're impressed with the number of dealers making use of the
information; it's one more way to demonstrate your concern for your
customer's success and satisfaction with their pets.
Permission is hereby
granted to retail pet dealers to reproduce these technical and/or
informational pages in their entirety, and to distribute them to
their customers. We have designed the these pages so you may add
your store name and telephone number. Any article with (•)
in front of it is prepared for customer handout and may be download
by "clicking" on the article title.
Note the expanded merchandising
section with more tips on how to better display, maintain, and
retail your product, with a section on store promotion and
advertising. Also new are hints on how to increase seasonal store
traffic and sales, complete with an illustration clip-art file you
will find useful in preparing in-store and direct mail promotions.
We hope you'll review this web
notebook from cover to cover. Refer to it often. It’s a resource
with information of value to both you and your customers.
PLEASE NOTE: We are not staffed to handle
direct calls from your customers to check on information, and we do
not show pricing on pages available to the hobbyist. We feel
these articles can be an excellent added touch in educating
customers and helping you expand sales, and we want YOU to get the